New York, NY – February 1, 2013 – Media Innovation Group, the digital strategy and marketing unit of 24/7 Media, announced today new leadership in North America and Europe. Michael Mamarella has been promoted to General Manager, North America and Nicky McShane joins the company as European Managing Director.
“Michael Mamarella and Nicky McShane are great assets to their specific regions and to the overall business of the Media Innovation Group,” said David J. Moore, Chairman and CEO of parent company 24/7 Media. “Our clients worldwide will benefit from the skills, experience and connections that these two executives bring to their new roles.”
Michael Mamarella has been promoted to SVP, General Manager of the Media Innovation Group, North America and now has responsibility for the overall management and strategy of the business in this region. He has been with the MIG since mid-2011 and most recently has been in charge of Strategy and Operations. Prior to that, Michael oversaw the development of 24/7’s Global Web Alliance (now known as 24/7 Access) improving its reach to one of the 5th largest while making it one of the biggest ad networks in North America. He is based in New York.
Nicky McShane joins the Media Innovation Group as European Managing Director. She is a highly respected and well-connected executive with over 12 years’ experience in launching and growing successful Performance Marketing companies in the digital sector. Nicky began her career in radio and press before moving into digital where she’s held MD and COO positions at a number of recognized companies including Adlink Media, Affilinet, Deal Group Media and Impact Radius. She is based in London.
About Media Innovation Group
Media Innovation Group provides advertiser and agency leaders with a durable business advantage in markets being transformed by technology. The group provides strategic consulting services, custom implementation of technology-driven marketing solutions, and ongoing digital marketing management with continuous performance improvement. Media Innovation Group is the elite, solutions development unit of digital marketing technology leader 24/7 Media, Inc., a WPP Digital Company. For more information, visit www.themig.com