Consumer interest segments for general health targeted advertising include:


  1. Alternative medicine
  2. Bones and joint disease (e.g., arthritis)
  3. Cardiovascular system (e.g., High blood pressure/Hypertension)
  4. Dental
  5. Diabetes & blood sugar management
  6. Diet and nutrition
  7. Digestive system (e.g., Heartburn)
  8. Ear care
  9. First aid
  10. Foot care
  11. Headaches
  12. Hearing
  13. Heartburn
  14. Hygiene
  15. OTC medication
  16. Physical therapy
  17. Podiatry
  18. Pregnancy and childbirth
  19. Radiology
  20. Respiratory (e.g., allergies, cold and flu, other respiratory ailments)
  21. Skin (e.g., acne)
  22. Sleep and sleep aids
  23. Vision
  24. Vitamins and minerals, herbal remedies
  25. Wellness (e.g., exercise, weight loss, smoking cessation)
    1. Wellness > Men
    2. Wellness > Senior care
    3. Wellness > Women