24/7 Media, Inc. continues its leadership position in the Digital Advertising Alliance’s Self-Regulation Program. Through the Program, 24/7 Media continues the discussion between the online advertising industry and consumers about responsible data-based marketing practices, transparency, and trust. As part of the Program, 24/7 Media will be implementing the Advertising Option Icon with the primary objectives of enhancing consumer trust in online advertising and addressing concerns around the collection of consumer data.
The Advertising Option Icon allows consumers to make informed choices about online privacy and equips them with a better understanding of the behavioral ads served to them. To get a sense of how the Advertising Option Icon will look, and the type of information and consumer choices that will be provided, click here: http://247media.com/common/adchoices-example.html then click on the “Ad choices” on the upper right corner.
Transparency and choice are very important to us at 24/7 Media and compliance with the Program is vital for all industry stakeholders—advertisers, agencies, publishers, and ad networks.
Frequently Asked Questions
Who served this ad?
Where can I learn more about how 24/7 Media selects their advertising?
What choices do I have about interest-based advertising from 24/7 Media?
24/7 Media, Inc. is firmly committed to protecting the privacy of Internet users and fostering user confidence in the Internet, Internet advertising and direct marketing. We continually evaluate innovative ways to protect online user privacy while also offering our clients the ability to own and use information regarding their interactions with their customers.
You may also simply opt out of receiving interest-based advertising by clicking here.
Visit the Digital Advertising Alliance’s website to learn more about online behavioral/interest-based advertising.
For those users located in Europe, you may simply opt out of receiving interest-based advertising by following the directions located at www.youronlinechoices.com.